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This is a stupid question but it has to be asked.

Does your sales letter create as many sales as you would like?

What proportion of them respond to your advert?

What is just as important Riyad Mahrez Jersey , how many of those that responded actually purchased your product?

How can you improve the response rate?

How many new email addresses did you capture?

Do you have an 'opt in' strategy so that you can mail them later with more offers without being accused of spamming?

Let us look at the sales letter first.

The headline.

Does it stand out? Does it grab your attention?

Does it shout, "READ ME, READ ME, READ ME".

On the other hand: Does it give a tantalising hint at something

interesting inside. Something of real benefit to the reader.

Does it ask a question that can only be answered by reading the

content of the letter?

The letter itself.

Is it speaking to a group of people? Or is it a one to one

conversation? How many times does it say 'You' compared with the number of

times it says 'Me Nampalys Mendy Jersey , We or I'.

Your readers are not interested in you or what a marvellous gadget you are offering. No, they are only interested in

what it can do for them. How much better off they will be if they invest their hard earned cash in your enterprise.

Will it help them to become rich, a better person, happier or better looking Matty James Jersey , Will it make them more attractive to the opposite sex?

Convince them of just one of these, or similar things and the price will not matter.

It all boils down to "What's in it for me."

The old adage: "Sell the sizzle, not the steak" is as relevant now as it was in the old days of door knocking.

Let's go back to the original sales letter. How good was it in the first instance? Were you happy with the initial response? if so, what went wrong? Has it become stale. Would a makeover put it right? Perhaps it just needs a new headline.

If the click through rate is good Marcin Wasilewski Jersey , it would appear that the headline is doing it's job.

Should the ratio of purchases to clicks-through be poor I would suggest that the text of the letter is not up to scratch.

The problem may not be in the letter, or the headline. It could be that you are not aiming your advertising at the right people.

Whatever you are selling, a very large percentage of the population will not be interested in it.

You must find those who are the most interested in your particular product.

You would not think of advertising fishing rods in a fashion magazine.

It is amazing how many things are aimed at e-zines and other media that have little or no relevance to the product.

Let us assume that we are advertising in a selection of ezines.

How do we know which ones to use?

The surest way is to sort out some likely ones and subscribe to them. Ask for some back issues. Get a feel for the type of readership.

Would they be likely to be interested in your product?

Or have you another product that would interest them? I have had some of my best product ideas from reading an ezine that had no relevance to what I was selling at the time.
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